Automattic Themes

I’m currently leading a small squad of designers tasked with elevating and diversifying the design of themes on WordPress.com.

When you walk into a great art museum, the style and content of each individual piece you see is different. What holds them all together is that everything you see is exceedingly high quality. It’s our hope that eventually, this is the same feeling you get when you browse themes on WordPress.com.

We’re working towards this goal by designing themes which embrace a wide range of references β€” both online and offline β€” and by adhering to strict traditional graphic design principles.

Seedlet

The first launched theme of this set is Seedlet, a simple, typography-driven theme that grew out of a chance discovery of beautiful plant scans in the Smithsonian archives. I led design and development for the theme.

I prepared a video walkthrough of how the theme design came together for Automattic.design:

Works in Progress

Here’s a selection of additional themes I’ve personally been designing as part of this effort. These are in various stages of development and iteration.