I’m currently leading a small squad of designers tasked with elevating and diversifying the design of themes on WordPress.com.
We’re working towards this goal by designing themes which embrace a wide range of references — both online and offline — and by adhering to strict traditional graphic design principles. The themes are meant to be flexible enough to be used for a wide range of users, while opinionated enough to represent that customer’s brand.
Recent Theme Launches
The first launched theme of this set was Seedlet, a simple, typography-driven theme that grew out of a chance discovery of beautiful plant scans in the Smithsonian archives. I led design and development for the theme.
I prepared a video walkthrough of how the theme design came together for Automattic.design:
Works in Progress
Here’s a selection of additional themes I’ve been designing as part of this effort. These are in various stages of development and iteration.