At Automattic, I led a small squad of designers tasked with elevating and diversifying the design of themes on WordPress.com.

We worked towards this goal by designing themes which embrace a wide range of references — both online and offline — and by adhering to strict traditional graphic design principles. The themes are meant to be flexible enough to be used for a wide range of users, while opinionated enough to represent that customer’s brand.

Launches

Works in Progress

Here’s a selection of additional themes I designed as part of this effort. Some of these are still being developed and launched.